What you can expect
A brief that pins down the result, a review of the funnel and tracking, and a test plan on the channels that make sense for the offer — Meta, TikTok, Google, native, or a publisher mix.
Partners
Affiliate performance marketing only works when both sides can see the same offer: what is being promoted, what counts as a result, and what is paid when that result is valid. We work with both.
Advertisers
We can help you plan and run paid campaigns, or connect the offer to publishers who already have an audience. In either case we will want a defined conversion, a landing experience that can support the ad, and a way to talk about lead or sale quality after the click.
A brief that pins down the result, a review of the funnel and tracking, and a test plan on the channels that make sense for the offer — Meta, TikTok, Google, native, or a publisher mix.
Offer terms, payouts or target costs, any compliance constraints, access to the tracking you already use, and a contact who can review sample leads or sales in the first weeks.
Promise a volume or a cost we have not tested. Hide the terms from the people sending traffic. Or keep spending on a campaign once the event or the quality has clearly broken.
Publishers and affiliates
We work with publishers, media buyers, and affiliates who want CPA or lead-generation campaigns that are ready to run: clear payouts, working tracking, and landing pages that match the creative.
Offers with terms you can actually use, a path to ask questions about the funnel, and a working relationship when something in tracking or lead quality needs to be fixed.
A sense of your traffic — channels, geos, and volumes you can support — and a willingness to follow the offer’s rules on claims, landing, and prohibited placements.
Over-describe an offer to get it placed. Ignore a quality or compliance issue because the click volume looks good. Or leave a tracking problem sitting between you and a payout.
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