We plan and manage campaigns on Meta, TikTok, Google, and native ad networks. The channel mix depends on the offer, the audience, and where a test can be run cleanly. Creative, targeting, bids, and placements are treated as parts of the same experiment, not as separate workstreams that never meet.
- Meta
- TikTok
- Google
- Native
Lead generation
For advertisers who need inquiries, applications, or quote requests, we build campaigns around a qualified lead definition — not around form fills at any cost. That includes the questions on the form, the traffic sources that can meet the standard, and a feedback loop when leads are rejected.
CPA campaigns
We set up and manage cost-per-action campaigns where the payout is tied to an agreed event: a qualified lead, a sale, or another conversion you can verify. Terms, caps, and refund or return windows need to be clear before scale is discussed.
Affiliate partnerships
We work both sides of an offer. Advertisers get a path to publishers who can send relevant traffic. Publishers and affiliates get offers with tracking, payout terms, and landing experiences that match the ad. We are careful about how an offer is described; the page has to support the promise in the creative.
Offer and funnel review
Before media spend ramps, we review the offer, the landing page or funnel, the claims in the creative, and the tracking plan. The aim is to catch broken events, unclear terms, or a mismatch between ad and page while the test is still small.
Tracking and reporting
Campaigns are only useful if the conversion data can be trusted. We help define events, keep reporting regular and plain, and use the results to decide what to scale, pause, or rewrite. We will not invent a number to fill a slide.